23 Oct Significant Digital Marketing Trends to drive Greater Returns (2016 – 2017)
As per the recent trend people spend much time online, and moreover, the way individuals buy and shop certainly has changed, which implies that offline marketing is now not as effective as it used to be in the earlier days.
It is known fact that marketing is all about connecting your audience in the exact place and at the exact time. So today you can meet your right audience on the internet where people are spending their maximum time. This is what we called as digital marketing which exists online.
What is Digital Marketing?
Digital marketing is a parasol term for online marketing efforts. Businesses influence digital channels like social media, email, and Google search and websites in order to connect with their prospective and current customers.
Moreover, digital marketing is extremely more affordable when compared to the traditional offline marketing approaches. A social media campaign or email can spread your marketing advertisements to the customers in no time and also at less cost, which results in huge engagement and wider audience reach.
One of the best advantages of directing your marketing digitally is the comfort with which the results can be tracked and monitored. One can quickly measure their success of their marketing campaign in real time and can also view the customer response rates rapidly. Experts stated that 82% people going online every day this the reason why the scope for digital marketing is growing day by day.
Starting from your website to online branding assets such as email marketing, online marketing, digital advertising and other assets and tactics that come under the roof of digital marketing. And the top digital marketers have a strong picture of how each tactic or asset ropes the predominant goals.
- Your website
- Ebooks and whitepapers
- Interactive tools
- Blog posts
- Online brochures and lookbooks
- Branding assets (logos, fonts, etc.)
- Social media channels (LinkedIn, Facebook, Instagram, Twitter, etc.)
- Earned online coverage (social media, PR, and reviews)
9 Important Tactics
(1) Search Engine Optimization (SEO)
It is the method of enhancing your website to rank higher in the search results, which result in the growth of organic traffic that your website accepts.
(2) Content Marketing
The promotion and creation of content chattels for generating the traffic growth, brand awareness, and lead generation.
(3) Inbound Marketing
Inbound marketing can be considered as the full funnel method for closing, converting, delighting and attracting customers by means of online content.
(4) Social Media Marketing
The method of promoting content and brand on social media channels to enhance brand awareness, generate leads for business.
It is one of the methods that assists you to drive traffic by the publisher when the ad is clicked. Google Adwords are one among the most collective types of PPC.
(6) Affiliate Marketing
It is a performance-based marketing where one can receive a commission for the purpose promoting other’s services or products on your website.
(7) Marketing Automation
This is automation software that occurs with the end goal of automating all your marketing approaches. Now most of the marketers are much interested in automating their tasks such as social media, emails, and other such website activities.
(8) Email Marketing
Most of the companies utilize email marketing as one of the significant ways to communicate with their audience. Email is frequently used to promote events, content, and discounts and also directs people to business websites.
(9) Online PR
Online PR is the one vital method for securing the earned coverage with the digital blogs, publications, and other content based websites.
Significant Digital Marketing Trends in 2016-2017?
Keeping up with latest trends can assist you to decide and compete where to capitalize money. The below mentioned are the rising digital media trends that will rule 2016 to 2017
Search will go away from the World Wide Web
The World Wide Web uses a conventional search engine which includes Bing, yahoo, Google or dogpile in order to explore websites and companies. There are also search engines like Omgili, IceRocket.com, Boardreader, Dotmos.com, Blog Search Engine.org and Meltwater IceRocket.com which are less known, considered as deep web. General search engines can only recover information from the pages that are available to it.
Apart from this, there are several other groups on websites such as Behance, twitter, Ryze, password protected business websites, Reddit, Tumbler which are in are unreachable because they are password secured, too small, or not registered with the search engines.
Expert’s notes that that are nearly 3000 websites are hidden from the search engines. So the rising trend is to utilize various apps, strategies, and social media to uncover them.
Significant Digital Marketing Trends in 2016-2017?
Keeping up with latest trends can assist you to decide and compete where to capitalize money. The below mentioned are the rising digital media trends that will rule 2016 to 2017.
(1) Content Marketing
It is open fact that nearly 88 percent of marketing is happening through the content. Experts insisted that content marketing as one of the significant marketing strategy. Virtual space has become drenched that websites, blogs, advertising, telemarketing efforts. There is a need for business to rise, and the key way to achieve is by substantial, original posts. Articles that differ and interest from others draw more viewers. This is the reason why content is the novel king that rules when it serves an audience, relevant or resolves their problems.
(2) Video Marketing
According to experts, 2015 is considered as the year of video marketing, but truly the upcoming years i.e. 2016 to 2017 may experience more companies which integrate videos on their particular websites. Experts find that nearly 74% of internet traffic will be surely videos. A Recent survey states that the term video on the email subject line will promote nearly 19% more recipients to open them, 66 % to visit your website, and also 26% fewer subscribers to leave. Twitter stated that photos and videos get a number of retweets. Expert’s research said that 59% of the audience incline to believe companies that offer video clips.
(3) Mobile Marketing
Mobile marketing is surely the future. At present, you will find the buy passers carry their mobiles wherever they go. Nearly 75% of Americans carry their mobile phones to the bathroom. 40% of the shoppers surf numerous websites before buying. Every five out of six customer’s smartphones to shop. And more over two third of US people having smartphones today. So these are certain statistics that proves why marketers attracted by mobile phones.
Three most significant mobile marketing methods are
- Short message service marketing (SMS) or text messaging
- Search engine marketing (SEM)
- Display-based campaigns, target ads to site’s typical keywords.
(4) Internet of things (IoT)
A Recent survey states that nearly 52% of world topmost international marketers think internet of things (IoT) in order to modernize the marketing scenario by 2020. Marketers use IoT to evaluate customer behavior, to find customer interaction with products and devices, to gain enhanced insights into customer decision making, to enhance customer service and also for the purpose of real-time interaction.
Major Benefits of Digital Marketing:
Digital marketers are one of the significant ways that allow marketers to experience exact results in no time. Moreover, it assists you to measure ROI with respect to your marketing efforts. The below mentioned are some of the examples.
(1) Website Traffic
With the help of digital marketing, you can find the exact number of customers who have visited your website’s homepage in no time by using analytics tools like Socioboard.
(2) Attribution Modeling
An active digital marketing strategy pooled with right technologies and tools permits you to trace all your sales which are considered as attribution modeling. It allows finding the ways people buy and research products.
Thus digital marketing is considered as one of the electrifying tools for growing your business. So move forward and take benefit of digital marketing in order to grow your business globally. It will surely assist you to reach greater heights.