About Me

Short Bio

With 10 years of programming experience and 7 years of digital marketing experience, I am a mixture of 2 skillsets mainly –

Technology – I am a programmer, geek and Solution Architect. I love coding complex stuff and architecting complex software solutions. I have mainly hacked in php for 5 years, and C#.NET for over 7 years and VB and C++ prior to that. Last 3 years I have hacked with bit of Android, Nodejs, Parse, Angularjs and other related technologies.

These days I mainly focus my time on architecting software solutions as I don’t get enough time to write production code. You can check out my SO profile to read about what am interested in lately.

https://stackoverflow.com/users/56150/sumit-ghosh (My stackoverflow profile)

 

Digital Marketing – I am an internet marketer,social media strategist, search marketer, affiliate marketer, and your mailing guy. I have managed FB PPC campaigns for numerous clients with budgets ranging from hundreds to thousands of dollars a day. I have also managed Adwords for large corporations who have budget spent of 10k USD a day. I help business with Conversion Optimization, A/B split tests, Landing Page Optimizations etc. I am popularly known as Indianbill007 in the digital marketing world, if you are a digital marketer,read about some influential stuff I have done in the digital marketing industry.

 

Short PPC Experience

  • I have Scaled One Campaign from $10,000/m to $150,000/m and reduced Cost Per Acquisition from $300 to $80 in a super competitive industry(industry average CPA is $150!). This was my best campaign so far.
  • I have Setup Geo-Target Campaigns across all 50 states in the US with optimized ads. Conversion rate doubled from 2% (standard search campaign) to 10%. Increase of 5 times.
  • Developed advanced lead tracking to determine what ads/keywords/platforms delivered quality leads vs. trash leads. After implementing changes, CPA went from $100 to $500, lead quality improved by 300%

My Media Buying expertise –

Paid Search (Adwords/BingAds/Remarekting)
Paid Social (Facebook Ads/Offers/Promoted Posts/Remarketing)
Amazon (Product Optimization/Product Ads (similar to Google’s))
Video Advertising (Youtube/Remarketing)

Mobile Ads via Admob,inmobi,revcpa and other mobile DSPs.

Long Bio

I am CEO and Founder of Socioboard Technologies , which I founded in 2014 as India’s first commercial open source product company. Globally Socioboard is world’s first and only open source product in Digital media marketing space. Socioboard was selected by Nasscom as Emerging 50 companies of 2014. It was also a part of Nasscom Innotrek 2015 where 39 Indian companies went to San francisco on a 2 week trek to visit various companies in the Valley.

 

Prior to Socioboard I was the CEO and C0-Founder of Globussoft Technologies (my first start-up which I started in 2009). Its a 250+ people company now, headquartered in Bhilai, India and offices in Mumbai,India and Menlo Park, California. Globussoft is the largest software exporter from the state of Chhattisgarh for past 4 consecutive years, 2010,2011,2012,2013 and continuing. Globussoft’s businesses are valued at $10 million USD today and we have revenues over $2million per year. Globussoft builds products and solutions for  digital marketing Industry.

Some Notable Points about Globussoft –

We created a USD 10 million valued business in 5 years from a small C class Indian town which almost no one in India knows – Bhilai ( a small city in Chhattisgarh, a little known young state.) Imagine what we could have done had we been in Silicon Valley 🙂 I see entrepreneurs cribbing about infrastructure, amenities, lack of talent etc etc. But all we have to say is where there is a will, there is a way. Although today we have offices in Mumbai and US but the base is/was a small Indian town.

We hired a Russian guy, a Russian National as our CTO!! 🙂 , we are one of the ONLY FEW technology companies in India who went ahead and hired a Russian CTO to head the technology division of Globussoft, that too in Bhilai(our headquarters). Russians are known for their programming skills across the world and let me tell you he is a great guy you will love to meet him 🙂 And yes you got it right, a Russian National, Immigrated to India to work with us and lead our company from Bhilai. There is a long story behind this, I will narrate it in a blog post may be.

We are 100% bootstrapped and have NOT taken a single penny of funding. Not even a bank loan or any kinds of loans for business. All of our products have been revenue positive from day 1 of launch, so we never needed any VC funding.

Our products are used by thousands of customers and our services touch millions of people online.
Here are some numbers –
Our digital marketing products are installed on at least 10,000 pcs and servers.
Our web services are consumed by at least 2 million people monthly.
Our marketing services which we do for our B2B clients touch at least 500 million user-base.
Our mailing services via the campaigns which we run for clients reach at least 20 million subscribers globally.
Our crawlers crawl petabytes of data,millions of pages daily.

Do these numbers excite you? Hell Yeah!

Here are some notable Globussoft Business Units –

ReBrandOne (www.rebrandone.com)  – (A Globussoft Service which caters to Entrepreneurs who want to test proven ideas and business models in different market. When a new concept comes online, gets funded or gets popular real fast, everyone wants to quickly clone it and test the same idea in other markets. Rebrandone wants to be that enabler. We want to enable entrepreneurs with ideas to quickly test an idea on a new market or compete with an existing company in a particular space in a specific market.

BotGuruz (www.botguruz.com) – A Globussoft Product which helps you to extract data from the deep web. It has a collection of 350 web crawlers/scrapers which can parse important business data and give the output in sql,csv, excel and other data formats. Botguruz has several lead capturing and lead management tools for the B2B market.

 

 

Brandzter(www.brandzter.com) – Brandzter is powerful brand management software which helps you brings four powerful marketing tools on one platform – Ranktracking, Social CRM,Reputation Management and Lead Management.

Brandzter offers the following values to your business:
· Ranktracker: Check your keyword effectiveness, SERP movement, social signals and video ranking to monitor the company’s positioning with respect to the keyword chosen
· Social CRM: See and analyze all the social chats about your company as shown on social media (Facebook, Twitter, Google+, Youtube, Linkedin) through one platform
· Local Reputation Management: Compare your local reach over the internet vis-a-vis your competitors; Measure and manage your social reputation
· Lead Management – Capturing, Tracking, Analyzing, Nurturing and Integrating leads for an effective lead management strategy.

 

In addition to Globussoft I also co-founded some companies in 2012. I am still a partner and advisor in them –

MarketMongoose LLC – A digital marketing startup providing holistic digital marketing solutions to businesses. The other co-founders are Steven Kaplan(Renowned Digital Marketing Expert) and Brian Vance(Infamous Technology Geek and Marketing Expert) .We have several successful services under it like –
MarketMongoose Payrankwww.payrank.marketmongoose.com ( Pay on rank service, which is quite innovative in the SEO industry).

MarketMongoose has helped over 4000 clients so far rank their websites on Google, Yahoo and Bing, here are some success stories – https://www.facebook.com/media/set/?set=a.645506722150637.1073741829.487329151301729&type=1

Yourank (Yourank.us ) – A Video Ranking Service, yourank has many products for the video marketing industry as well which are quite innovative.
Market Mongoose SEO Packages – A monthly subscription service for business owners to need SEO for their businesses. Yourank serves around 500 customers every month across the Globe and ranks close to 1000 keywords on video sites every month since its launch.

SocialSignifier ( www.socialsignifier.com ) – A Social Signals based Ranking service which is a partnership between Globussoft Technologies and Tactical Solutions LLC in US. Social Signifier has distributed millions of social signals to thousands of websites since its launch in 2012.
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Now some personal Shit about me 🙂

To introduce myself, I completed my Bachelor of Engineering in Computer Science Engineering from Bhilai Institute of Technology and was selected by TATA Consultancy Services, Asia’s Largest Software Exporter in Campus and joined TCS fresh out of college. Working with TCS had been fun and a great learning experience and I got chance to work with a bunch of Fortune 100 companies like Citi Group, Ferrari, Meryll Lynch and I even spent some time at National Stock Exchange of India as a trainee. Most of my projects were technology consulting which I provided as a part of Technology Excellence Group in TCS, Mumbai.

After about a year and a half with TCS, I got a job offer from Microsoft IDC (India Development Center) based out at Bangalore. It was a very lucrative offer with a handsome package and greater learning opportunities.

But destiny had something else in store for me. At the peak of my career and with a dream Job in Hand, I left TCS and turned down the offer from Microsoft to return back to Globussoft, to fulfil the greatest dream I cherished from my college days.

Globussoft my dream company which was ignited while I was still in 5th semester of my college was started as a group of 5 friends. We had no idea what we were doing, we just wanted to start something of our own and Globussoft was born. I booked the domain and created a bland site (by today’s standards) and voila we were in Business .

During those days, we used to build software applications via online marketplaces like elance.com, freelancer.com etc as that was the only thing I knew. It gave me a lot of exposure about many things of the online world, how things work online and how to build a business and company online. And today I can proudly say, Globussoft is a 100% online company, I have never met a single client face to face (except until we became friends and partners in future businesses, thats how I found Steve, Brian, Ilan and my other partners in other successful businesses which I run today.)

After quitting my Job with TCS in 2009, I pivoted Globussoft from an IT solutions company hopping from project to project to a PRODUCT company in digital marketing space. Cause after gaining all this experience I knew products is where the money is and today we have several successful products which bring us close to 2 million dollars in annual revenues. Our products are used by thousands of customers and some of our services touch millions of people online.

Thanks for reading about me, you can connect with me on social media.

Follow me on Facebook – 

Or Connect with me on Twitter or Linkedin

httpss://twitter.com/sumitgh2050

https://www.linkedin.com/in/sumitghosh007

If you are looking to hire me – https://sumitghosh.co.in/hire-me/