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External public social networking services, such as Facebook, MySpace, LinkedIn, and Friendster, can be valuable sales, marketing, and support tools. These services comprise extensive networks of users who are self-organized into groups and communities. Users establish connections directly with other users to form a personal friends network. Users also join groups and communities that are organized around attributes such as products, lifestyles, entertainment, institutions, politics, and geographic locations.

The key difference between social networks and more traditional online communities is the friend-of-a-friend (FOAF) trust model that exists in social networks. Users maintain direct connections to their friends, but they also have some level of access to the direct connections their friends maintain to other people. The FOAF model enables users to interact with network users to whom they are not otherwise directly connected. Users can establish different rules of engagement for different types of connections in their network; the closer the connection to a user in terms of degrees of separation, the more trusted that user is. For example, privacy settings can be made more stringent for a FOAF than privacy settings for a directly connected friend.

Just imagine , if 100s of social users keep telling their friends about your fantastic new website… what a killer volume of traffic will it generate for you.

I write the tools to achieve the same. My bots can be a real automated traffic engine for your new website.

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The idea of Social marketing came to effect in the 1970s. During that period Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors. Kotler and Andreasen mentions social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” This technique has been apllied in international health programs, especially for contraceptives and oral rehydration therapy (ORT), and is being used with more frequency in the United States for such diverse topics as drug abuse, heart disease and organ donation.
Similar to commercial marketing, the primary focus is on the consumer–on learning what actually people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing communicates to the consumer, not about the product. The planning strategy takes this consumer focus in the implementation of the elements of the “marketing mix.” This refers to decisions about 1) the basics of a Product, 2 Price and value, 3) distribution (Place), and 4) Promotion. These are often called the “Four Ps” of marketing. Social marketing also adds a few more “P’s.” At the end is an example of the marketing mix. It has evolved from a single-dimensional reliance on public service oriented skills to a more sophisticated and calculative approach which draws from more fruitful techniques used by commercial marketers, termed “social marketing.” Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning the key skills to reach by the needs and desires of the target audience themselves, and building the program from there and this is far more goal oriented. This focus on the “consumer” involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

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